Resorts World, Birmingham
EF CONSULTING were approached by Genting International when the Group’s owner wished to include a Medispa component into the hotel spa. The spa had been designed with 10 treatment cabins, sauna, salt room, gym and swimming pool to provide an amenity for hotel guests as well as for visitors to the adjacent Resorts World commercial and retail complex.
EF MEDISPA's brief has been to:
- Redesign components of the spa to incorporate specialist Medispa treatment rooms
- Recruit and train staff
- Develop a marketing strategy for the spa
- Source products and equipment
- Develop the treatment menu
- Provide management support for the whole spa during the launch phase
- Co-ordinate with the hotel to create educational and promotional events and residential packages to bring business into the spa
During the past three years members of the EFC team have provided advice on concept development for Medispa projects in the UK, Russia, the Balkans, the Middle East and Africa.
The projects include:
Sourcing a site for a City Centre Medispa
The brief includes site selection, interior design, developing the treatment menu and recruiting international staff.
EF Consulting also provided a feasibility study for the owner to demonstrate the viability of the project.
Developing a medical resort
Working with the developer’s architect, EF Consulting was able to advise on the suitability of potential sites for incorporating a medical spa facility into the hotel and residential complex.
The medical spa is intended to allow the hotel to provide a strong year round business offer, with medispa treatment packages targeted to a variety of health conditions.
The brief included examining the feasibility of incorporating a surgical suite and providing residential aftercare facilities
From Spa to Medispa
EF Consulting has been advising a hotel owner on the incorporation of a Medispa within an existing boutique hotel, with a view to attracting a new market for the hotel.
The Medispa would be incorporated into an expanded spa facility, which would also serve as a focal point for local residents as well as hotel guests.