Design & Build
A complete turn-key service from initial concept through to the design stage with full 3-D visuals, story board, and drawing pack. EFC’s services also include the project management of the construction and commissioning of the new facility.
EFC’s creative design team is complemented by a procurement team with expertise in sourcing the finest materials and engaging skilled craftsmen for bespoke joinery.
EFC’s experience in the operational side of a Medispa ensures an ergonomic and functional design.
Marketing & PR
EFC’s approach to marketing the Medispa is tailored to the requirements of the project. The marketing campaign can focus on local, national and international coverage. The media channels, selected according to the target market, will include print, online and social.
EFC’s extensive contacts with beauty and fashion journalists will ensure coverage in the quality press, during the launch phase, as well as during post-launch promotional activity.
Esther Fieldgrass is a recognised expert in the Aesthetics Industry and her personal contacts with opinion formers, leading journalists and bloggers are invaluable in ensuring quality media exposure in any launch campaign.
EFCs digital marketing team can provide a full array of online services, including web design, SEO and PPC campaign management, as well as advice on developing a viable and cost effective social media strategy.
Running a successful Medispa requires more than just good design and efficient management. An essential ingredient is developing the right treatment menu. A Medispa blends medical procedures with aesthetic and beauty treatments, but the art of developing a successful Medispa business is to create a treatment mix that identifies with the owner’s brand and suits its target market.
EFC can draw on its industry experience to devise an appropriate treatment menu, advise on a pricing model that will be competitive and profitable, and source products and equipment suited to the range of treatments.
Apart from recruiting the management team, EFC can offer a full operations management consultancy, including preparing the ops manual, overseeing day-to-day operations and providing financial reporting & analysis to the business owners.
Recruitment & Training
Whether solely at start-up or as part of an ongoing management contract, EFC can source, recruit and train the whole staff complement. Working with professional search agencies as well as via personal contacts, EFC’s HR specialists will identify the key personnel, clinic managers, doctors, nurses, therapists and front of house. Training is provided at all levels, from diary management to the specialised aspects of selling in a Medispa environment, as well as individual training on the specific treatment menu and equipment.
Operating a medical clinic outside a conventional hospital setting, requires an understanding of regulatory issues which may be supervised by either governmental or professional institutions. What treatments can or cannot be performed and the qualifications required for those providing the treatments, or overseeing the enterprise, will vary from country to country. EFC can assist the client in navigating through an often tortuous journey, not only for certification of the clinic but also arranging doctor’s credentials, work permits etc.